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Nike Inc (stock symbol NKE) has beaten earnings-per-share (EPS) estimates four quarters running^[1]. The share price still sits at its lowest level in roughly 12 years^[2]. Nike stock closed 30 September at $35.40, its lowest close of 2026, with the latest Nike stock quote at $35.53 overnight, as of 14:10 (GMT+8) on 1 October 2026^[3].

Nike keeps clearing the bar and still losing the race. This piece unpacks why, before first-quarter fiscal 2027 (Q1 FY27) results land after the New York close, at 04:15 (GMT+8) on 2 October^[4]. It is not a Nike stock forecast or an NKE stock forecast. Charts are from TradingView and indicative; this is not financial advice.

Why Did Nike Stock Fall to a 12-Year Low?

Nike stock slid to a 12-year low near $35 on a delayed turnaround: Greater China revenue fell 17% currency-neutral last quarter, guidance pointed lower, and Bank of America downgraded it on 25 September, citing weak wholesale demand. Results land at 04:15 (GMT+8) on 2 October.

Searching “is Nike a good stock to buy”? A chart records what has happened, not what comes next.

Lower Highs and a Falling 200-Hour Average Shape the Nike Stock Chart

On the Nike stock chart, the slide looks orderly, not panicked. After the early-April earnings gap, the Nike company stock price spent April to July boxed between roughly $40 and $47.50.

August broke the box. Each rebound since has stalled lower, near $41.50, then $40, then $36.50, ending at the year’s lowest close.

As of 14:10 (GMT+8) on 1 October 2026, price sat below the 50-period moving average at $35.95 and the 200-period at $37.51. The 14-period Relative Strength Index (RSI) on the TradingView setup used for this analysis read 34.79: weak, but well above the 15-to-20 readings of April, June and August.

Price sits at a 12-year low. Momentum does not sit at an extreme.

The chart shows how far Nike has fallen. Analysts disagree sharply on what comes next.

BofA’s $30 Objective vs Jefferies’ $75: A $45 Split Before Results

The latest Nike stock news split Wall Street in two. On 25 September, Bank of America analyst Lorraine Hutchinson cut Nike to Underperform with a $30 price objective, down from $47^[5]. Her team noted that “risks are rising” for the turnaround^[6].

Jefferies analyst Randal Konik reads it differently. He kept a $75 objective and said Q1 “should show continued progress”^[7].

View	Rating	Price objective	Q1 FY27 expectation
Bank of America	Underperform	$30	Turnaround delayed
Jefferies	Positive	$75	$0.48 EPS; $11.5 billion sales
Consensus	Hold	$43 to $46 average	$0.44 EPS; about $11.3 billion revenue

Table 1: Analyst views on the Nike Inc stock price as of 1 October 2026. Jefferies rates Nike Buy; shown as Positive under Vantage wording rules. Sources: TradingKey, 24/7 Wall St., TipRanks, Yahoo Finance.

So why have four beats done so little?

Why Four Earnings Beats Have Not Lifted Nike Stock

Here is the awkward part: the beats are real. Last quarter’s $0.72 EPS included a one-off $0.52 tariff-recovery boost, yet the remaining $0.20 still topped the $0.12 consensus^[8]. Revenue is the problem.

Management guided Q1 revenue down by a low-to-mid single-digit percentage^[9]. Over 52 weeks, the stock for Nike fell 48.4%, against a 17.2% gain for the S&P 500 and a 6.4% dip for the consumer discretionary fund XLY, a company-specific gap^[1].

Nike in stock market terms slipped too, leaving the S&P 100 on 21 September, per Vantage’s NIKE news hub. Options on Nike stocks were pricing an 8.3% move either way, against a 9.34% average across the past four reports^[10].

Which leaves the levels, and the clock.

Nike Stock Price Today: Levels and Timing to Watch

The checklist for the NKE stock price today, as of 14:10 (GMT+8) on 1 October 2026:

• $32.46 and $38.34: The options-implied range, from 8.3% applied to the $35.40 close.
• $35.40: 2026’s lowest close (30 September).
• $35.95: 50-period moving average.
• $37.51: 200-period moving average.
• 04:15 (GMT+8), 2 October: Results, 15 minutes after the NKE CFD session closes.
• 21:30 (GMT+8), 2 October: The first CFD session to price the Nike stock market reaction.

Under the Nike stock ticker NKE, the Vantage stock NKE share CFD trades 21:30 to 04:00 (GMT+8); levels are references, not signals.

Four real beats did not stop the slide; the Nike Inc stock price appears to have tracked revenue and guidance instead. More in Vantage’s earnings news today, NYSE news, stock market news today, and technical analysis hubs.

A Stop Loss can limit losses to a planned size, but an overnight gap can fill it at a worse price. Nike’s past four reports moved the stock between 4.90% and 15.51%^[10].

Leverage magnifies losses as well as gains, and a gap moves a leveraged position by more than the headline percentage. Vantage’s risk management guides cover position sizing against account equity.

RISK WARNING: CFDs are complex financial instruments and carry a high risk of losing money rapidly due to leverage. You should ensure you fully understand the risks involved and carefully consider whether you can afford to take the high risk of losing your money before trading.

Disclaimer: The information is provided for educational purposes only and doesn’t take into account your personal objectives, financial circumstances, or needs. It does not constitute investment advice. We encourage you to seek independent advice if necessary. The information has not been prepared in accordance with legal requirements designed to promote the independence of investment research. No representation or warranty is given as to the accuracy or completeness of any information contained within. This material may contain historical or past performance figures and should not be relied on. Furthermore estimates, forward-looking statements, and forecasts cannot be guaranteed. The information on this site and the products and services offered are not intended for distribution to any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

References

[1] “NIKE’s Q1 2027 Earnings: What to Expect – Yahoo Finance” https://finance.yahoo.com/markets/stocks/articles/nike-q1-2027-earnings-expect-073408939.html Accessed on 1 October 2026.

[2] “Nike (NKE) Q1 FY2027 Earnings Options Setup: What the October 1 Straddle Is Pricing at a 12-Year Low – Trader Central” https://traderc.com/nke-q1-fy2027-earnings-options/ Accessed on 1 October 2026.

[3] “NIKE, Inc. (NKE) Stock Price History – Stock Analysis” https://stockanalysis.com/stocks/nke/history/ Accessed on 1 October 2026.

[4] “NIKE, Inc. Announces First Quarter Fiscal 2027 Earnings and Conference Call – Yahoo Finance” https://finance.yahoo.com/markets/stocks/articles/nike-inc-announces-first-quarter-210000479.html Accessed on 1 October 2026.

[5] “Nike Q1 Earnings Preview: Can Transformation Reach an Inflection Point? – TradingKey” https://www.tradingkey.com/analysis/stocks/us-stocks/262193725-nike-earnings-preview-turnaround-nke-tradingkey Accessed on 1 October 2026.

[6] “Nike Pulls Back on Bank of America Downgrade and $30 Price Objective – 24/7 Wall St.” https://247wallst.com/investing/2026/09/25/nike-pulls-back-on-bank-of-america-downgrade-and-30-price-objective-dicks-ticks-up-on-holding-holds-flat/ Accessed on 1 October 2026.

[7] “Buy Nike Stock (NKE) Ahead of Earnings, Says Jefferies – TipRanks” https://www.tipranks.com/news/buy-nike-stock-nke-ahead-of-earnings-says-jefferies Accessed on 1 October 2026.

[8] “Nike’s Fiscal Q4 Boosted by Tariff Refund; Earnings Pre-Benefit Top Analyst Targets – SGB Media” https://sgbonline.com/nikes-fiscal-q4-boosted-by-tariff-refund-earnings-pre-benefit-top-analyst-targets/ Accessed on 1 October 2026.

[9] “Nike CFO: Our Consumer Is Under Pressure Around the World – Retail TouchPoints” https://www.retailtouchpoints.com/?p=620349 Accessed on 1 October 2026.

[10] “Nike Stock (NKE) Could Swing 8.3% on Q1 Earnings, Options Market Signals – TipRanks” https://www.tipranks.com/news/nike-stock-nke-could-swing-8-3-on-q1-earnings-options-market-signals Accessed on 1 October 2026.