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Exclusive: Vantage’s Yen Sim Highlights the Importance of Branding
Sim said that the company’s recent strategic rebranding caused a sharp surge in new users.
According to her, branding differentiates a financial broker from its competitors.
Finance Magnates recently had an opportunity to interview Yen Sim, the Director of Global Branding & Communications at Vantage, an international multi-asset brokerage. In the discussion, Sim outlined the importance of effective and innovative marketing and branding campaigns in the global financial services industry.
Yen Sim, Director of Global Branding & Communications, Vantage
Sim mentioned that brand perception impacts consumer behaviour significantly. According to her, it is important to conduct extensive research about your target audience before marketing and branding campaigns.
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