Exclusive: Vantage’s Yen Sim Highlights the Importance of Branding

• Sim said that the company’s recent strategic rebranding caused a sharp surge in new users.
• According to her, branding differentiates a financial broker from its competitors.

Finance Magnates recently had an opportunity to interview Yen Sim, the Director of Global Branding & Communications at Vantage, an international multi-asset brokerage. In the discussion, Sim outlined the importance of effective and innovative marketing and branding campaigns in the global financial services industry.

Sim mentioned that brand perception impacts consumer behaviour significantly. According to her, it is important to conduct extensive research about your target audience before marketing and branding campaigns.

Last year, Vantage announced its rebranding and witnessed a substantial surge in the total number of new users. The financial trading services provider recently became the sponsor of McLaren Racing’s Extreme E Team.

Read the full article here.